Privacy Notice

Effective as of: June 20, 2025

This Privacy Notice is designed to help you understand how PlusMinusOne and our affiliates and partners EatLike(“EatLike”, “we”, “us,” and “our”) collects, uses, and shares your personal information and to help you understand and exercise your privacy rights.

• Scope

This Privacy Notice applies to personal information processed by us on EatLike mobile app (“App”) and EatLike website available at https://eatlike.co/ (the “Website”). To make this Privacy Notice easier to read, our mobile app and our related offerings are collectively called “Services.”

• Changes to our Privacy Notice

We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use our Services after the new Privacy Notice takes effect. Also, we encourage you to regularly review this Privacy Notice to check for any changes.

• Personal Information We Collect

The categories of personal information we collect depend on how you interact with us, our Services and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

3.1          Information You Provide to Us Directly

We may collect the following personal information that you provide to us.

Eating habits and behaviors. We may collect information about your eating preferences such as products you don’t eat, your eating window (first and last meal), total number of meals per day and other data you may provide to us regarding your food habits.

Pictures. We may collect pictures of your meals that you upload from your device while using our App. Please note, you won’t be able to upload content from your camera roll unless we can access your device’s camera.

Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., the content that you share and social media pages). Any information you provide on the public sections of these features will be considered “public”, unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.

Purchases. We may collect personal information and details associated with your purchases, including payment information. In some cases, you may need to provide us with additional information to verify your identity before completing a transaction. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).

Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.

3.2           Information Collected Automatically

We may collect personal information automatically when you use our Services:

Automatic Data Collection. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), Internet service provider, and metadata about the content you provide which can provide details such as the location of where a picture or video was taken. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, your history of using the app history, and other information about how you use our Services. In addition, we may automatically collect information that other people provide about you when they use our Services, including information about you when they tag you.

Analytics. We utilize third-party tools to analyze data that is automatically collected. Among our analytics partners is Amplitude. To gain a comprehensive understanding of how your data is managed in these processes, please refer to Amplitude’s Privacy Notice. It's important to note that the analytics data we handle is general and anonymized. This means that the information is processed in a way that prevents any user from being re-identified. We are committed to ensuring the confidentiality and privacy of our users in all our data analysis practices.